One of the first things that may cross your mind is where to have a stand with as much passing footfall as possible. At Memo Events we carefully design each of our event floor plans so that each stand has an equal opportunity of reaching the visitors.
Depending on your objective for the event there are plenty of hotspots to choose from. If you are keen on maximising on brand awareness, we suggest choosing a stand either near the exhibition entrance, seminar hall or even the café area. You may also choose these features to be nearby if you are aiming to generate lots of leads or network with delegates.
Perhaps you are more interested in engaging conversations, product testing or live demonstrations. If you are, choose a stand that is not nearby other features such as the toilets, keynote hall or networking wall, as visitors may get distracted by them. If you’re planning on demonstrating your product or service, promote this as much as possible and make your stand a destination for visitors to go to – this will help create a buzz around you and your stand.
It is also advised that you check the up to date exhibitor list to make sure you don’t book a stand next to a competitor. You may even decide to exhibit next to a show supporter, sponsor or local chamber of commerce as these stands will attract visitors.
The secret to choosing a good stand location is to book early. Booking early gives you the chance to pick a great stand of your choice. If you leave it too late to book, somebody may book your preferred stand before you.
When booking a stand with Memo Events, if you are unsure where the best place is to have your exhibitor stand, feel free to get in touch with one of the team and we’ll happily advise you on the best available stands.