One of the first things you need to consider as an exhibitor is the look and feel of your stand. Your stand is your shop window and it needs to reflect your brand personality. It is vital to make sure you achieve your aims and objectives for the event – whether it be lead generation, marketing, local awareness or a database building exercise.
At our previous events different exhibitors have brought their stands to life using different techniques including live demonstrations, food samples, staff in fancy dress outfits, popcorn and candyfloss machines and interactive games for the visitors to get involved with.
But these activities weren’t just for the sake of it, instead the exhibitors thought about their products and services and decided what to do to attract an audience.
For example, Richardson Eyres who exhibited at our Southampton Business Show wanted to showcase their online and cloud services and used a candyfloss machine to attract the visitors to their stand. Visitors walked away with a bag of Richardson Eyres branded candyfloss, whilst also learning a bit more about the services they provided.
Another great example was One2create who previously used live art illustrations on their purpose built stand to pull in the punters. It was a great promotional activity which boosted their awareness – there was a constant buzz around their stand throughout the event.
Believe it or not, you can actually achieve great things without ridiculous investment – as long as you are original in your planning and your stand stands out from your competitors and fellow exhibitors – you can safely say that visitors will stop and look – so always remember when designing your exhibition stand it’s important to have big ideas and not necessarily deep pockets.
And when visitors do ‘stop and look’ that is your opportunity to start conversations and forge new relationships with potential clients. There is no benefit to investing in your exhibition stand, pulling your hair out to come up with the best and innovative idea for your space, unless you fully utilise the opportunity to interact with delegates.
All exhibitors, at all events, face the same challenge in coming up with fresh ideas on how they can best showcase their brand. Just remember that business events are live and it’s all about people – so try and use the senses to draw delegates in – including sound, touch, taste, sight and smell. These will naturally create buzz around your stand, making it a little more unique and attracting visitors like bees to honey.