Memo Events & Exhibitions | Regional business to business shows
STAY CONNECTED WITH US

Picture
Picture
  • Home
  • Upcoming Events
  • Gallery
  • Contact

Ideas to help bring your stand to life

7/6/2015

1 Comment

 
Picture
Bringing your stand to life at an exhibition can be tough, but essential if you are to succeed.  A lifeless stand can quickly become dead space and visitors will not even notice it within the theatre around you. 

Demonstrations and samples are a big draw at any type of exhibition.  If you have an interesting product that you think visitors will be interested in, one of the best ways to have the wow factor on your stand is to demonstrate how it will improve the visitors’ lives and businesses.


People like to see products and when they do and they understand how it will help them, you may be able to sell some items there and then (or at least collect orders and add people to a waiting list).

Putting on an attraction will definitely give your stand the edge.  Think about things you can hire to use on your stand to create a buzz.  Previously, exhibitors at our events have hired a candyfloss machine or a popcorn machine.  We’ve even had exhibitors with game consoles, racing car tracks and giant board games. Visitors love playing games and winning prizes – it helps make the event more fun for everyone involved and interactive attractions allows you to build relationships with delegates in an informal way.

Competitions are another great incentive to attract audiences to your stand.  Whether you’re giving away an experience day or a special hamper, make sure that you’re shouting about your competition and that everyone walking by your stand knows that the competitions exists and how they can enter.

You can also bring your stand to life by introducing fancy dress.  In the past we’ve had exhibitors that have dressed up as Sherlock Holmes and another exhibitor once came in an owl costume. Dressing up is an easy way to stand out and help create an energy within your space that other exhibitors will find hard to compete with.  Visitors also love getting pictures with people that are dressed up at an exhibition and they’ll often share the images on social media – so it’s a really powerful and creative way to benefit from all the additional exposure that you may get.

When exhibiting remember your end goal and your objective for being at the event.  Don’t fall into the trap of organising an attraction that doesn’t mean anything to your business or industry – it has to make sense.  Be original, but not random.  The best exhibition stands are the ones that breathe life into a booth by putting their message at the heart of everything they do.


1 Comment

How to create a buzz on your exhibition stand

3/16/2015

0 Comments

 
Picture
When exhibiting at a business expo, making sure your exhibition stand attracts the right visitors is a challenging commission, especially for exhibitor virgins who are new to trade shows and business events.

One of the first things you need to consider as an exhibitor is the look and feel of your stand.  Your stand is your shop window and it needs to reflect your brand personality.  It is vital to make sure you achieve your aims and objectives for the event – whether it be lead generation, marketing, local awareness or a database building exercise.

At our previous events different exhibitors have brought their stands to life using different techniques including live demonstrations, food samples, staff in fancy dress outfits, popcorn and candyfloss machines and interactive games for the visitors to get involved with.  


But these activities weren’t just for the sake of it, instead the exhibitors thought about their products and services and decided what to do to attract an audience.

For example, Richardson Eyres who exhibited at our Southampton Business Show wanted to showcase their online and cloud services and used a candyfloss machine to attract the visitors to their stand.  Visitors walked away with a bag of Richardson Eyres branded candyfloss, whilst also learning a bit more about the services they provided.

Another great example was One2create who previously used live art illustrations on their purpose built stand to pull in the punters.  It was a great promotional activity which boosted their awareness – there was a constant buzz around their stand throughout the event.

Believe it or not, you can actually achieve great things without ridiculous investment – as long as you are original in your planning and your stand stands out from your competitors and fellow exhibitors – you can safely say that visitors will stop and look – so always remember when designing your exhibition stand it’s important to have big ideas and not necessarily deep pockets.

And when visitors do ‘stop and look’ that is your opportunity to start conversations and forge new relationships with potential clients.  There is no benefit to investing in your exhibition stand, pulling your hair out to come up with the best and innovative idea for your space, unless you fully utilise the opportunity to interact with delegates.

All exhibitors, at all events, face the same challenge in coming up with fresh ideas on how they can best showcase their brand.  Just remember that business events are live and it’s all about people – so try and use the senses to draw delegates in – including sound, touch, taste, sight and smell.  These will naturally create buzz around your stand, making it a little more unique and attracting visitors like bees to honey.


0 Comments

    Archives

    July 2015
    June 2015
    April 2015
    March 2015
    January 2015
    December 2014
    March 2014
    February 2014
    November 2013

    Categories

    All
    Business Growth
    Business Shows
    Exhibiting
    Keynote Speakers
    Marketing
    Seminars
    Stand Designs
    Workshops

    RSS Feed

© Copyright 2013 Memo Events Ltd.  All rights reserved. Founded by Matthew Larcome
Registered Address: Memo Events, Devonshire Business Centre, Aviary Court, Hampshire, RG24 8PE 
Company No. 08371039  |  VAT Registered  |  Tel: +44(0)1256 838386
Our local business expos in Basingstoke, Portsmouth, Southampton, Brighton and Farnborough are now under the B2B Expos umbrella