One of the main benefits of visiting an exhibition is that it is an opportunity for you to meet hundreds of key business people under one roof and network: with the exhibitors, other visitors and expert speakers. This can be valuable to a small business as it saves you time setting up meetings around the country or calling hundreds of companies individually.
It is not uncommon for business owners to get stuck in a rut, an exhibition is the chance for people to get out of the office and gain some fresh ideas and inspiration from other companies about how to expand your business. There is also the opportunity to meet new suppliers face to face which will particularly interest those visitors who are new to an industry.
Keynote speakers and seminars at an exhibition could be crucial to your company. It is worth taking some time out from the day to be inspired by what the experts have to say about their field and how they got there. Plan in advance what seminars relate to your company and make a note of the timings so you don’t miss them!
Also make sure to arrive early for the speed networking sessions. This is the perfect opportunity for you to introduce yourself and your business, make some contacts and some potential business opportunities. Be sure to have plenty of business cards and literature printed to hand out on the day!
Finally, always make sure you research which companies will be exhibiting before the event and, if they are of interest to you, make a note in the show guide of what stand number they will be on, so you don’t forget to visit them. You can always check the exhibitor list on the website beforehand and contact companies you would specifically like to meet!