If you've exhibited at an event before and the organisers contact you to ask if you would like to book again, you may decide that the show didn't work for you and turn the organiser away. But you may be surprised to learn, that many exhibitors do better and generate twice as many leads when they return to an exhibition they have previously exhibited at... Here's why...
One of the main benefits of exhibiting twice is that returning visitors will trust you more. Sticking around proves to prospects that you must be credible if you are still in business one year on, as many small businesses close if they are not successful.
You will also see an increase in offer take-ups and lead conversions. Not only will you be generating fresh enquiries from first time visitors, you will benefit from regular attendees who will find it easy to work with you, because they remember you, trust you and know where they can find you.
The third reason you should really be committing to exhibiting again is the fact that you never really know when your customers are going to be ready to buy from you. Different companies have different buying cycles. Some are quick to order, while others need a little longer. You need to be there for when your potential customers are ready to buy. If you're not there when they need you, they will take their business to one of your competitors.
Along with the other benefits of exhibiting such as increasing your database, building connections and passing on referrals, returning to an exhibition you've already exhibited at will dramatically help your business grow.
One thing to remember though, when returning to an exhibition for the second time, is to be different. Don't fall into the trap of repeating yourself. Be original and think outside the box. Be bold in your creative thinking and try pushing another product or showcasing another service.