In honour of the feature ‘2 minutes with…’ in Exhibition News magazine, we have pinned down Matthew Larcome, Director and Founder of Memo Events to ask him the questions.
How did you get into the events industry?
I studied Business at college and when I graduated with my diploma, I set up a business selling insurances to help people protect themselves against computer repair bills. The business after six weeks failed and I was in £18,000 debt – I was only 19 years old at the time! Shortly after that I ran an event in Basingstoke to pay off some of the bills I had accumulated and was encouraged by an exhibitor after the show to start an events company. The rest, as they say, is history.
Favourite thing about events?
My favourite part of organising an event is the week prior to a show when everything is coming together after months of planning and the actual event day. It’s great to see people turn up to an event you’ve organise – it’s literally build it and they will come.
Biggest frustration?
The amount of people that register to attend an event that they don't bother to turn up to. Plus people who moan about things that are out of everyone’s control!
Crowning moment?
Winning back customers who said that they wouldn’t exhibit again.
Best piece of advice?
Have a vision – without a focused vision, you will never be able to deliver anything.
Funniest work moment?
Getting delirious after setting up for an event.
Dream job?
A judge on Britain’s Got Talent.
Who is the individual you most admire?
I admire lots of people in the world, for lots of different reasons. Each week I have a new person who I follow or admire. This week I’m obsessed with Oprah Winfrey.
What was the last album you listen to?
Now That’s What I Call Music.
The last film you watched?
I can’t remember… it may have been ‘It’s Complicated’.
Tea or coffee?
Tea, obviously!
How did you get into the events industry?
I studied Business at college and when I graduated with my diploma, I set up a business selling insurances to help people protect themselves against computer repair bills. The business after six weeks failed and I was in £18,000 debt – I was only 19 years old at the time! Shortly after that I ran an event in Basingstoke to pay off some of the bills I had accumulated and was encouraged by an exhibitor after the show to start an events company. The rest, as they say, is history.
Favourite thing about events?
My favourite part of organising an event is the week prior to a show when everything is coming together after months of planning and the actual event day. It’s great to see people turn up to an event you’ve organise – it’s literally build it and they will come.
Biggest frustration?
The amount of people that register to attend an event that they don't bother to turn up to. Plus people who moan about things that are out of everyone’s control!
Crowning moment?
Winning back customers who said that they wouldn’t exhibit again.
Best piece of advice?
Have a vision – without a focused vision, you will never be able to deliver anything.
Funniest work moment?
Getting delirious after setting up for an event.
Dream job?
A judge on Britain’s Got Talent.
Who is the individual you most admire?
I admire lots of people in the world, for lots of different reasons. Each week I have a new person who I follow or admire. This week I’m obsessed with Oprah Winfrey.
What was the last album you listen to?
Now That’s What I Call Music.
The last film you watched?
I can’t remember… it may have been ‘It’s Complicated’.
Tea or coffee?
Tea, obviously!
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